the-wordsmith-uk

Effective search relies on accurate results being delivered with clear relevance. Search relevance is the product of good keywording.

My experience began with 5 years at Getty working with a small team responsible for creating and editing Getty’s vocabulary of keywords. I then progressed to Digital Vision, preparing their keywords and data for sale and migration.

Working independently since 2006, my clients include: Christies Images, The Science Museum, Medecins sans Frontieres, iCanvas and the Heritage Image Partnership. My full client list can be viewed here.

A good keywording strategy includes an ability to accurately describe primary objects, context and concepts, reflecting relevant aspects of an image. Consistent application of established and commonly used terms and synonym variants anticipating the need to clarify ambiguity. Ongoing assessment and maintenance.

My work over these many years, is based on thorough interrogation of search expectations and ongoing creative analysis.

Keywording Services & Search Integrity