Keywords at the intersection of search and return.
Effective search relies on accurate results being delivered with clear relevance. Search relevance is the product of good keywording. An effective vocabulary provides a framework which encourages faith and engagement with your content and return visits to your site.
Expertise in keywording is gained through years of consideration.
- Evaluating expectations from search through social and creative analysis.
- Assessment of most visually compelling aspects of an image, primary objects, relevant descriptors, anomalies and context.
- Establishing methodologies of preferred terms with synonym backup.
- Ambiguities and clarifying terms.
- Naturally intuitive language and word ordering.
- Consistent application.
- Query and research.
In adding value to your data .. you add value to your images .