Keywording is a skilled art based on years of training, analysis and interrogation of words with consideration to the search behaviours and expectations of how they work. It is the sum of gathering data and knowledge, understanding it, working with it and making sense of it all.
I take ownership of projects, to ensure complicated systems can be simplified. This is done by identifying patterns and dismantling ineffective structures to improve efficiency for long-term strategies. I offer solutions which anticipate problems, avoiding difficulties in advance.
The architecture of a search system is a virtual world requiring translation to be effective as a real world solution. I bring objectivity and clarity to your project and encourage you to change and improve through conceptual and strategic thinking which solves potential problems. I tend to vastly expand the role for which I’m originally hired.
the-wordsmith-uk 